Repeat customers provide the bread-and-butter bottom line to your business. So, how do you get more of them?
Regulars are gold—from both the bottom-line and from a word-of-mouth marketing perspective. For instance, a customer who likes your business will promote you to his/her friends, family and colleagues. It is much better financially in the long run to maintain your repeat customers rather than always struggling to attract new customers.
So, how do you transform a new customer into a regular one? And how do you nurture that relationship into a sustaining, mutually beneficial one?